Making sense of a complex competitive landscape when the data available has to be pieced together from multiple sources.
A single source of comprehensive and pre-validated defence market data that could slot effortlessly into existing workflows.
A reliable and standardised way to evaluate which new countries and regions the company should invest in.
L3Harris can now use Defence Insight to identify unmet needs in new markets and evaluate their commercial potential.
"There's a lot of information out there through open source and primary research, and knowing which ones are good quality can be difficult. So, for me, Defence Insight removed that roadblock straight away; it was something that I knew had great credibility behind it. And could be trusted."
"When you do those big exports from Defence Insight, and you look into the different variables of information, there is one that gives you an indication of pricing. And, for me, that is a real competitive advantage."
L3Harris faced the challenge of accessing reliable and comprehensive data to identify opportunities in adjacent markets.
Protected, incomplete, and often inaccurate data hindered L3Harris’s ability to see the full industry picture.
The time that could have been devoted to developing new market strategies was instead spent verifying the reliability of a source.
Realising the need for a one-stop solution for their marketing data that was both comprehensive and credible, L3Harris turned to Defence Insight.
The Defence Insight platform offers an easier and more efficient way to access the necessary data.
With Defence Insight's efficient data sourcing, L3Harris could overcome obstacles and access adjacent markets more rapidly, facilitating a quicker and more efficient strategy development process.
Defence Insight has become an essential element in L3Harris's analytical process, greatly enhancing their ability to rapidly bring their market strategies to fruition.
After gaining access to the Defence Insight platform, L3Harris was able to quickly embed the system into the company’s existing workflows and processes.
Defence Insight's programme forecast data enabled L3Harris to identify and evaluate future global opportunities effectively. This allowed them to stay ahead by strategically planning for emerging trends and potential investments.
The platform gave L3Harris quicker access to verified equipment and programme data in their markets of interest.
L3Harris uses Defence Insight as part of their daily operations, routinely scanning for new market opportunities and evaluating ongoing trends in the defence sector. This continuous review process empowers them to make informed, timely decisions in a dynamic market environment.
Defence Insight's comprehensive and reliable data solutions significantly enhanced L3Harris’ market evaluation process, enabling swift and informed decision-making in identifying new markets and opportunities.
"‘It can always be a challenge when you're conducting open-source primary research. You're trying to condense all of the information into one format and trying to be able to then see a narrative.
"So having the information readily available, being able to click through it, filter and export exactly what you need, saves a lot of time – it takes a lot of the hard work out of it."
"There's one thing in particular that any company always struggles with, and that's competitive pricing. When you do those big exports from Defence Insight, and you look into the different variables of information, there is one that gives you an indication of pricing."
"For me, that is a real competitive advantage."
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Discover how Defence Insight can transform your strategic planning and market analysis, just as it did for L3Harris.
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