The need to gain a decisive edge over competitors when bidding for global programmes.
A single source of defence equipment data and market forecasts.
Access to detailed defence equipment data and market forecasts.
Defence Insight now plays a pivotal role in BAE Systems competitor analysis.
BAE Systems required detailed insights into defence equipment costs and market trends to understand competitor movements and develop effective pricing strategies.
With the company already following a well-established workflow, Defence Insight's data was easily imported into internal systems, improving the data available for specific business needs.
Aided by a user-friendly interface and easy data export functionality, Defence Insight helped to accelerate the search for new opportunities, ensuring no opportunity was missed.
Defence Insight has become an integral part of the BAE Systems analytical toolkit.
Defence Insight's defence equipment section provided critical unit cost data that fed directly into BAE Systems’ pricing strategies.
Because all data within the platform has been pre-validated by Shephard’s analyst team, BAE Systems didn’t need to spend extra time checking sources and verifying information before they used it.
Understanding competitor strategies, such as a particular company’s marketing focus, was made possible through Defence Insight’s comprehensive data.
Defence Insight's export functionality allowed BAE Systems to seamlessly integrate data with their internal systems, enabling customised analysis and a more refined approach to market strategies.
Competitive Edge: Knowledge of unit costs and the ability to anticipate competitor movesactions gave BAE Systems a strategic advantage when submitting bids.
Enhanced Market Positioning: Defence Insight’s detailed unit cost data and market trends analysis allowed BAE Systems to refine its market positioning strategies.
Streamlined Strategic Planning: Utilising Defence Insight's comprehensive competitor insights and programme information, BAE Systems was able to adapt to market changes more quickly and more effectively target emerging opportunities.
“Defence Insight gives me more insight into competitors. And the unit cost has been critical for us. The information that I've got from Defence Insight with the programme information that is available, it helps to build a better forecast.”
“I found Defence Insight straightforward and easy to use. The Defence Equipment section was particularly beneficial for market research and information on competitors.” ”
Unlock your market potential with Defence Insight.
Like BAE Systems, you can benefit from our comprehensive defence data to enhance your market strategies and competitive understanding.
