Efficiently locating and understanding competitors in highly specialised areas.
Detailed product information and insightful market segmentation to meet Leonardo's specific requirements.
Detailed product specifications and market segmentation to conduct thorough assessments and campaign planning.
Defence Insight provides Leonardo with comprehensive market insights, aiding strategic decision-making and enhancing their competitive intelligence.
"‘Our subsidiaries have got quite a niche capability with regards to test equipment. So we needed to find who operates in that environment and wanted to find out who the competitors were."
"Because it’s quite niche, rather than just doing an open Google search, we felt it was quicker, better, and could be easier to do a Shephard Defence Insight search."
Leonardo UK's diverse portfolio spans multiple defence sectors, necessitating a detailed analysis of niche market segments.
The challenge was to access specialised information efficiently, particularly in areas such as advanced helicopter subsystems.
Enter Defence Insight, a comprehensive database that offered Leonardo a single source for detailed, multi-faceted market analysis, from broad product categories down to specific subsystems.
This tool enabled Leonardo to refine their market forecasts and competitor analyses, focusing on the subtleties of each sector.
By leveraging Defence Insight's granular data, Leonardo could make more informed strategic decisions, thus maintaining their edge in the highly competitive defence industry.
Leonardo leverages Defence Insight to gain insights into specific, niche areas of the defence electronics market, such as EW systems, sensor payload and radar equipment.
Combining Defence Insights equipment, product and competitor data with the Programme Index allows Leonardo's analysts to conduct thorough market and competitor intelligence.
Defence Insight provides detailed information on competitors and their products, including specifications and market positioning. This level of detail is essential for Leonardo's product analysis and campaign planning.
The feature of downloading segmented data from Defence Insight is particularly beneficial, allowing the information to be imported into various internal systems.
Leveraging Defence Insight, Leonardo UK achieved a significant competitive edge in the defence electronics market.
By integrating segmented data on competitors, products, and niche market segments, Leonardo could maintain up-to-date market awareness, reinforcing their positioning in highly specialised areas, and leading to more informed and effective business strategies.
“When we download an extract from Defence Insight, it gives you a split as far as competitors, programmes, suppliers. That's useful, because it pulls together a wide range of insight. Rather than just specifically looking at a segment, you can also look at the suppliers, competitors, what platforms they're on - those are details we're looking for."
“Defence Insight definitely gives us insight that we don't have in some of our other tools. The otyher subscriptions we have cover their areas but Shephard covers the equipment and the products in more detail.”
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