Defence Insight Case Study - Trident
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Case study: Navigating Future Waters


How Trident Maritime Systems leveraged Defence Insight for strategic advance

company

Trident Maritime Systems

industry

Naval and Maritime 

headquarters

United Kingdom

At a glance


Challenge

The need for earlier identification of new opportunities in the ship and submarine market.

Solution

Access to Defence Insight’s data and forecasts.

Requirements

Comprehensive naval equipment and programme data, and the ability to turn insight into actionable outcomes.

Outcome

Trident values Defence Insight’s holistic view of the market, because it allows it to make informed decisions and stay ahead of competitors.

“Earlier identification of potential future opportunities has enabled us to plan and position ourselves at the earliest stages, this in turn helps us increase our chances of success.”

Author
Richard Elkington
Group Managing Director Naval Business

"Defence Insight's ability to identify new opportunities early on potentially positions us a step ahead of our competitors, ensuring we don't miss out on key market opportunities."

Author
Maiken Torkelsen
Market & Competitor Intelligence Senior Analyst

“Shephard has been very helpful in all areas, from providing quick and timely responses to questions on specific news and ship programmes, to being fully open to embrace changes that support us in analysing our end-user market.”

Author
Richard Elkington
Group Managing Director Naval Business

The challenge

Identifying future naval market opportunities

Trident was hindered by the time-consuming nature of gathering data from open sources then constructing spreadsheets manually.

This process in evitably led to calculations that were based on as many assumptions as they were on reliable data points.

Identifying critical programme information was also hampered by this need to piece together the bigger picture from a variety of disparate sources, many of which took different perspectives or contradicted each other.

The introduction of Defence Insight into Trident’s workflow has streamlined these processes, permitting faster and more rigorous market analysis and opportunity identification.

With Defence Insight’s comprehensive Equipment and Programme Index Data, Trident was able to map the naval market more comprehensively than ever before, surfacing insights that played a vital role in their strategy setting and highlighted opportunities earlier than had been possible before.

The process

From data to decisions


Introduction:

The flexibility of Defence Insight allowed Trident to quickly embed the data into their existing workflow and internal systems.

Opportunity analysis:

Having this information then allowed Trident to analyse and identify future global opportunities, using Defence Insight’s forecast data.

Market mapping:

The platform enabled Trident to map out its existing market and customer base using Defence Insight’s equipment data.

Ongoing review:

Trident uses Defence Insight to identify new opportunities, allowing them to make better informed decisions about their strategic direction.

The outcome

The results were immediate

Defence Insight’s forecast programmes feature has been invaluable in Trident’s decision-making, enabling detailed analyses that align potential opportunities with strategic objectives.

“We’ve found Defence Insight to be quite impressive, especially with its Programme and Equipment Index. This feature offers a clear snapshot of both ongoing and future defence programmes worldwide, which is crucial for understanding market dynamics.

Author
Maiken Torkelsen
Market & Competitor Intelligence Senior Analyst

“Being able to assess the current state of various navies globally helps us make informed decisions about our strategic direction.”

Author
Maiken Torkelsen
Market & Competitor Intelligence Senior Analyst

See beyond the horizon

Uncover tomorrow’s defence opportunities today with Defence Insight.

Discover how Defence Insight can transform your strategic planning and market analysis, just as it did for Trident Maritime Systems.